I'm a senior brand and creative strategist at Croud, obsessed with driving impactful marketing campaigns.

My work sits at the intersection of consumer understanding, brand strategy, creative, and performance. I use audience behavior research, sentiment analysis, competitive intelligence, and in-market performance to uncover what matters most to consumers, and I translate those insights into brand or product positioning, messaging, integrated marketing strategies, and creative recommendations.

I’ve worked across channels including paid social, CRM, and influencer marketing, partnering with cross-functional teams to create connected experiences that move consumers from awareness to action.

My experience spans a diverse range of B2C and B2B categories, including wellness, skincare, restaurants, higher education, and home improvement. If you're seeking a strategic thinker with a creative edge, I'm here to bring your campaigns and collaborations to life with exceptional results.